01 Jun 09 Twitter Marketing: Engage your audience on a personal level

Twitter is a great way to connect with your people on the internet. It can serve your business in 4 ways:

Listen to your market’s needs. It’s another communication channel that some people will choose, through which you can learn about needs that may not have previously been voiced.
It’s an opportunity to deliver amazing customer service.
Brand building: Create awareness within a new community, talk to your customers on a personal level and build goodwill.
Sales: A proven direct sales channel that has worked for companies like @DellOutlet
Engage the community: You can find out what’s being said about you, positive or negative, and respond to it before it spirals into a PR nightmare.

Filed in Twitter