10 Dec 08 Targeted Business-Business Advertising with Linkedin

Target decision makers by company size, job function, industry, and more by using LinkedIn DirectAds. LinkedIn is the premier professional social network, with over 25 million users, who use the network daily to build business contacts and industry presence.

LinkedIn only offers text display advertising for for $25 for a 30-day run, with minimal upcharges for increased impressions or audience targeting. Ads are placed on a CPM basis (no cost per click at this time). The price of your ad increases the more narrowly you want to target. So if you want to specifically reach senior marketing executives or salespeople in a specific geography, you can for a few extra bucks. Ads appear above the fold on the member’s profile page or the LinkedIn homepage, displaying your text content, url, and a link to the advertiser’s LinkedIn profile.

Tags: linkedin, Online Advertising