19 Jan 09 How Old Are Social Networkers?

In a previous post, I touched on which social networks dominate in different countries. This time let’s look at who social network users are. (according to a study by the Pew Internet & American Life Project.)

75 percent of online adults 18 to 24 have a profile on a social networking site and 57 percent of online adults 25 to 34 have a profile on a social networking site. Useage drops somewhat proportionately to increases in age.

MySpace is the most popular networking site with 50% of adult social network users having a profile. Users are more likely to be women, to be Hispanic or black, and to have a high school education or some experience with college; their median age is 27.

Facebook follows with 22 percent of the adult social networking audience. They are more likely to be men, with a college degree and a median age of 26.

Linkedin has captured six percent of adult social networking users. They have a median age of 40 and are more likely to be male and white and to have a college degree.

You can read the full report here.

Find more Social Network Statistics here.

For case studies on how Social Media was used by companies in 2008, click here. And to learn how to get in the social media game in 2009, click here.

Do you have any more social network statistics or outstanding examples to share?