13 Dec 08 Friendster – Target Asian Social Networkers
Advertise on Friendster and reach their 61 million unique monthly visitors. Using a self-service platform, you can create ads not only for the pc, but also specifically for the mobile phone. Friendster uses the Adbrite network to serve ads for PC viewers and the Admob network for mobile viewers.
With Adbrite, you can run text or banner ads by choosing your max CPM. With text ads you also have the option of selecting a defined time period to run your ad. The minimum is 1 day for $40.15. You can also choose 7 days or 30 days at slightly discounted rates. You can also run banner ads with CPM only.
Different social networks are best suited for targeting different markets. While Facebook and Myspace are big in the USA, Friendster is the number one social network in Asia. It’s biggest audiences are in the Philippines, Indonesia, Malaysia and Singapore. Friendster has kept its growth going by launching fan profile pages for Asian pop singers, launching four new languages since September (Chinese, Japanese, Korean, and Spanish), and letting developers create apps for its site.
Tags: Mobile Marketing, Online Marketing, Social Media Marketing
12 Dec 08 Leveraging Facebook
Build your brand by creating your Facebook Page or re-ignite consumer interest in your product like Nutella did. Nutella is a feel-good product that people like to have an association with, and is perfectly suited to succeed in a social-network campaign.
You can use Facebook pages to build contact lists or ‘Fans’ who are genuinely interested in what you have to offer. You can then target these people with your messages, be it event invitations or competitions.
Facebook Social Ads offers a way to help people find your Facebook page. Once people start becoming fans, their friend’s see this in their newsfeed and may decide to become fans too. This means your social ad campaigns do not have to be expensive or lengthy exercises, since you benefit from viral gains.
You may however, decide to use Social Ads to direct traffic to your own website, in which case, you’ll want to make sure your ad copy and landing page(s) are optimised for converting browsers into buyers. One way to help assist conversions is to use Facebook Connect and another is to Use the Facebook Lexicon to understand who your audience is on this particular social network. This data may be useful in planning campaigns on other web channels also.
With Facebook Pages and Social Ads, you can narrowly target over 130 million active Facebook users, attach social actions about your business to your ads and create demand for your product with relevant ads.
Powerful reporting tools allow you to track your progress with insightful reports that tell you who is clicking on your ad allowing you to maximise ROI through optimisation.
Tags: Facebook, facebook connect, Online Marketing, Social Advertising, Social Media Marketing
12 Dec 08 Myspace MyAds – Easily Create & Run Banner Ads on Myspace
Target the Myspace Community with banner ads that you can make using an easy to use creator, or just upload your own. You can target your audience by demograhics and interests just like on Facebook, but there’s only a CPC system in place (no CPM option.)
The minimum bid is $0.25 per click but you’ll inevitably pay more in order to compete with other advertisers for your audiences attention.Expect to pay more, the more narrowly you target an audience (Which should still be affordable because your conversion rate should go up – In theory.) MyAds is not dissimilar to Facebook Social Ads.
Myspace MyAds
Tags: Myspace MyAds, Online Marketing, Social Advertising, Social Media Marketing
