19 Jan 09 How Old Are Social Networkers?
In a previous post, I touched on which social networks dominate in different countries. This time let’s look at who social network users are. (according to a study by the Pew Internet & American Life Project.)
75 percent of online adults 18 to 24 have a profile on a social networking site and 57 percent of online adults 25 to 34 have a profile on a social networking site. Useage drops somewhat proportionately to increases in age.
MySpace is the most popular networking site with 50% of adult social network users having a profile. Users are more likely to be women, to be Hispanic or black, and to have a high school education or some experience with college; their median age is 27.
Facebook follows with 22 percent of the adult social networking audience. They are more likely to be men, with a college degree and a median age of 26.
Linkedin has captured six percent of adult social networking users. They have a median age of 40 and are more likely to be male and white and to have a college degree.
You can read the full report here.
Find more Social Network Statistics here.
For case studies on how Social Media was used by companies in 2008, click here. And to learn how to get in the social media game in 2009, click here.
Do you have any more social network statistics or outstanding examples to share?
Tags: linkedin, Social Advertising, Social Media Marketing, social networking, social networks
12 Dec 08 Leveraging Facebook
Build your brand by creating your Facebook Page or re-ignite consumer interest in your product like Nutella did. Nutella is a feel-good product that people like to have an association with, and is perfectly suited to succeed in a social-network campaign.
You can use Facebook pages to build contact lists or ‘Fans’ who are genuinely interested in what you have to offer. You can then target these people with your messages, be it event invitations or competitions.
Facebook Social Ads offers a way to help people find your Facebook page. Once people start becoming fans, their friend’s see this in their newsfeed and may decide to become fans too. This means your social ad campaigns do not have to be expensive or lengthy exercises, since you benefit from viral gains.
You may however, decide to use Social Ads to direct traffic to your own website, in which case, you’ll want to make sure your ad copy and landing page(s) are optimised for converting browsers into buyers. One way to help assist conversions is to use Facebook Connect and another is to Use the Facebook Lexicon to understand who your audience is on this particular social network. This data may be useful in planning campaigns on other web channels also.
With Facebook Pages and Social Ads, you can narrowly target over 130 million active Facebook users, attach social actions about your business to your ads and create demand for your product with relevant ads.
Powerful reporting tools allow you to track your progress with insightful reports that tell you who is clicking on your ad allowing you to maximise ROI through optimisation.
Tags: Facebook, facebook connect, Online Marketing, Social Advertising, Social Media Marketing
12 Dec 08 Myspace MyAds – Easily Create & Run Banner Ads on Myspace
Target the Myspace Community with banner ads that you can make using an easy to use creator, or just upload your own. You can target your audience by demograhics and interests just like on Facebook, but there’s only a CPC system in place (no CPM option.)
The minimum bid is $0.25 per click but you’ll inevitably pay more in order to compete with other advertisers for your audiences attention.Expect to pay more, the more narrowly you target an audience (Which should still be affordable because your conversion rate should go up – In theory.) MyAds is not dissimilar to Facebook Social Ads.
Myspace MyAds
Tags: Myspace MyAds, Online Marketing, Social Advertising, Social Media Marketing
