12 Dec 08 Leveraging Facebook

Build your brand by creating your Facebook Page or re-ignite consumer interest in your product like Nutella did. Nutella is a feel-good product that people like to have an association with, and is perfectly suited to succeed in a social-network campaign.

You can use Facebook pages to build contact lists or ‘Fans’ who are genuinely interested in what you have to offer. You can then target these people with your messages, be it event invitations or competitions.

Facebook Social Ads offers a way to help people find your Facebook page. Once people start becoming fans, their friend’s see this in their newsfeed and may decide to become fans too. This means your social ad campaigns do not have to be expensive or lengthy exercises, since you benefit from viral gains.

You may however, decide to use Social Ads to direct traffic to your own website, in which case, you’ll want to make sure your ad copy and landing page(s) are optimised for converting browsers into buyers. One way to help assist conversions is to use Facebook Connect and another is to Use the Facebook Lexicon to understand who your audience is on this particular social network. This data may be useful in planning campaigns on other web channels also.

With Facebook Pages and Social Ads, you can narrowly target over 130 million active Facebook users, attach social actions about your business to your ads and create demand for your product with relevant ads.
Powerful reporting tools allow you to track your progress with insightful reports that tell you who is clicking on your ad allowing you to maximise ROI through optimisation.