01 Nov 08 Mobile in The Changing Consumer Experience
Guy Kawasaki has just written a post over on the OPEN Forum discussing the merits of the new FEED Consumer Experience Report by Razorfish. Its recommendations include:
- “Act more like publishers, entertainment companies, or even party planners, than advertisers.”
- “Create content that engages and ‘reaches’ consumers across channels, provide valuable services over mere advertising, and master an increasingly complicated and expansive content distribution model.”
- “Rethink the way they create relationships (or conversations) with consumers before it’s too late.”
The report also examines the concept of “advertising as a service.” All of this would be of great value to any business owner. It is especially relevant to us since we are developing a new opt-in mobile advertising standard. No more push, broadcast, in your face advertising, but instead, relevant and targeted push.
Tags: internet marketing
