04 Mar 09 Marketing in a Recession III: The Practical Guide
While it’s clear that maintaining your share of voice in the marketplace is important in a recession, the reality is that if your ads are not converting like they used to, then the burn may not be sustainable. One solution to this problem is to develop your Customer Lifecycle Marketing Plan. This means delving into your customer data and sending targeted, well-timed communications to previous visitors and customers to your online store.
Since you only get paid when you make a sale, it makes sense that your marketing should only cost you money when it generates a sale. That’s why you should pay more attention to your affiliate marketing program.
Marketing in a Recession. To do or not to do?
