01 Aug 06 The New World of the Mobile and the Mobile Internet

The mobile channel is the ultimate route to gaining new customers and retaining your existing ones. It is an untapped medium that lets you monetise your otherwise passive audience. Technological advancement has turned the once suitcase sized cellular phone into an everyday personal accessory found on 98% of the population. Heck if you’re like me, you’ve got two of ‘em. No longer just a medium for personal communication, the mobile phone is also an entertainment centre, that consumers are happy to pay to equip. And against what public perception may be, the mobie phone is a viable channel for business to consumer interaction. Of course, there are rules. Follow them and your customers will love you. Break the rules, and your customers will quickly break you. Welcome to the world of the mobile internet. Welcome , to my world.