03 Sep 06 Gotomeeting: Second Chance mail

Remember that free website or internet service trial you signed up for? Remember when it expired? Yup, ofcourse you do, because you either (a) Got an email saying your trial period has now ended, or (b) Noticed that your credit card had been charged by a site you vaguely remember.

Well the good people at Gotomeeting have come up with a simple, yet what I think, is a very effective ploy to get you to come back to them. When my two week trial period was nearing completion, they sent me an email informing me of this. I barely took notice. After the trial actually HAD expired, they sent me another email. This one said something along the lines of: “Your trial has now expired, but we have extended your trial for another week”

I think it’s great stuff, because it actually stood out from the barrrage of mail that I am assualted with everyday. The reminder, pre-expiry was half expected, since with this company, you only begin paying after you make use of your trial. However, the post expiration reminder gave me a second chance to try out a service that I had previously indicated an interest in, but hadn’t had the time to play around with.