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	<title>Social Media Strategy for Business &#187; Science of Marketing</title>
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	<description>Download The Moonfruit Twitter Marketing Case Study</description>
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		<title>Sheep Theory: E-commerce Product Placement</title>
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		<pubDate>Sun, 03 May 2009 22:36:56 +0000</pubDate>
		<dc:creator>Kunal Kripalani</dc:creator>
				<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Science of Marketing]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[ecommerce]]></category>
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Soy milk does not need to be refrigerated until opened, so it never used to sit in the supermarket fridge next to the regular milk.  Not surprisingly, it didn&#8217;t sell very well.  Milk that&#8217;s not in the fridge?  That&#8217;s just too weird for most of us used to buying fresh milk.  Soy milk eventually got [...]]]></description>
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		<title>Satisfying a Desire</title>
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		<pubDate>Fri, 17 Apr 2009 11:22:51 +0000</pubDate>
		<dc:creator>Kunal Kripalani</dc:creator>
				<category><![CDATA[Science of Marketing]]></category>
		<category><![CDATA[Buyer Behaviour]]></category>

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		<description><![CDATA[Satisfying a desire for authenticity is what all business should focus on in their marketing.  It's about providing people with things they believe they need in a voice that is true to your values.]]></description>
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