01 Jun 09 Bada Bing! in the Search Engine Marketing Mix

With AdWords you can reach approximately 80% of the users on the internet. It costs nothing to start, and you pay only when users click on your ads. Your ad appears only when users are searching for your product or a related word.

And here comes Bing! the replacement for the Microsoft’s old search network whic delivers an experience significant enough to be taking market share away from Yahoo and keeping Google on their toes. With a 100 million budget allocated to ensure the new search service thrives one would think it’s game on. But one observation I have is that my Google Adwords were displaying on Microsoft’s Bing too..hmm. That means Bing is a Google Search Network partner.

In June: (According to Hitwise)

Google had a 74% share in the USA
Yahoo had 16% share
Bing had 5.25% share
Ask.com had 3.2 % share

Bing will continues to grow its share, and fast, if it can maintain its 25% weekly growth rate it posted in June with the addition of Twitter search results but more so the integration with Hotmail, Bing looks poised to cause atleast Yahoo! some grief. According to StatCounter Bing has posted a second spike to take a daily lead over Yahoo.

But let’s remember that the focus and news seems to all revolve around US market share and activity. Whether Bing will gain any traction outside of the USA is anyone’s guess and it’s likely that it will take costly ISP and Telco partner deals to make it happen.

As well as serving Google Adwords, Bing also serves MSN adcentre Ads. For early indications of the potential of Bing as part of your paid search effort, check out Rimm-Kaufman’s PPC data for Bing.

You also might like to check this website: Bing vs Google to compare the quality of results from the new decision engine vs the search behemoth.

Download Adwords 101: The Essential Start Up Guide for a Competitive Edge. Available thanks to Babyadwords.com