By: Sheep Theory: E-commerce Product Placement | Social Media Strategy for Business

Mon, 23 Nov 2009 05:21:35 +0000

[...] A note on product pages: The primary objective of the product page is to get the prospect to add the featured item to their shopping cart and then easily complete the order and pay you. However, the product page also offers ample opportunity to cross-promote and up-sell your prospect by enticing them with related products, thereby increasing your Average Sales Value. The classic example is Amazon’s Better Together feature which recommends the top 1 or 2 other titles that are commonly bought with the item in question and offers the entire bundle to you at a slightly discounted price. (A dollar today is worth more than a dollar tomorrow.) This is made possible by analytics driven decision making. [...]

By: E-commerce Product Placement: Sheep Theory | Kunal Kripalani | Web Tales from the Trenches

Mon, 04 May 2009 12:44:27 +0000

[...] discounted price. (A dollar today is worth more than a dollar tomorrow.) This is made possible by analytics driven decision making. Filed in I’m Feeling Lucky! « Playboy’s Product Placement Good Friday [...]

Comments on: Analytics Driven Decision Making

By: Sheep Theory: E-commerce Product Placement | Social Media Strategy for Business

By: E-commerce Product Placement: Sheep Theory | Kunal Kripalani | Web Tales from the Trenches