16 Apr 09 Affiliate Marketing is Your Online Sales Force

Pay for performance marketing makes perfect sense anytime.  If a salesperson performs well, they should get paid for their efforts.  Your affiliate marketing channel should be treated no differently to another salesperson. If your team of affiliate websites perform better than your human salesforce, then replace them!  You don’t need them to maintain customer relationships, that’s what customer services is for!  It’s a recession after all.

Tags: ecommerce